Senior Marketing Executive Or Assistant Marketing Manager (software Products) Job in Tridiagonal Solutions Pvt. Ltd.

Essential Duties and Responsibilities: In conjunction with the Marketing Head, develops, maintains, and drives prioritization of all marketing activities In consultation with Marketing Head, develops the marketplace strategic plan; manages project plan and oversees execution A technical aptitude with the ability to discuss and quickly grasp use cases and create awareness in the market Brings innovative thinking and marketing practices to all marketing activities Lead other marketing initiatives such as: field marketing, trade shows, collateral development, website copy writing, landing page creation, etc. Conceptualize Marketing content / collaterals Lead Branding initiatives and implement market awareness strategies to establish a (premium) brand Coordinate campaign activities with the market development team to ensure successful execution Manages overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities Along with Marketing Services, develops metrics and KPIs to assess campaign success at the campaign, activity and channel levels to inform future campaign tactics Engages directly and visibly in the market, both independently and alongside the Sales Head, Marketing Head and other business leaders The role demands strong understanding of the Strategic Marketing and Go-To-Market tactics into the Software space. Create and execute various marketing campaigns, which will lead to sales success. Hands-on ability to create marketing content (positioning, collaterals, presentations, etc.). Key Competencies: Creation of marketing strategies that will support the overall vision and objectives, build the software brand among the target audience Coordinating with Inside Sales team- Email marketing, Calls, Conferences Develop a marketing plan for the department and administer its implementation Design and coordinate promotional campaigns, PR and other marketing efforts across channels Create a network of strategic partnerships Work closely with the team for measuring the marketing program and campaign results, formulating solutions, and adjusting these programs in order to reach objectives promptly. Proven record in building brand awareness Strong expertise in personalized branding, Digital Marketing Ability to lead and drive branding and marketing efforts in order to increase and build on the business/brand s growth Ability to understand the solutions and conceive marketing materials Understanding of market research and data analysis methods Ability to apply marketing techniques over digital (e.g. social media) and non-digital channels Good communication (written and verbal) and interpersonal abilities Experience Proven ability to achieve goals in a fast-paced, high-growth environment Strong MS Word, Excel and PowerPoint, Graphics tools (desirable) skills required Pro-active and self-motivated Consistent attention to detail and accuracy