Digital Marketing Strategist & Expert Job in Transfunnel Consulting

Responsibilities:

Market Research:

• Conduct in-depth market research to identify target audiences, trends, and opportunities.
• Analyze competitors and industry trends to develop effective digital marketing strategies.

Email Marketing:

• Develop, execute, and optimize email marketing campaigns to nurture leads and engage existing customers.
• Create compelling email content, A/B test, and monitor performance metrics.

GTM Strategies:

• Develop Go-To-Market (GTM) strategies for new products or services, ensuring a coordinated launch across digital channels.
• Collaborate with cross-functional teams to align marketing efforts with company goals.

Paid Advertising:

• Plan, create, and manage paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, Google Ads, and other relevant channels.
• Monitor and optimize ad performance to maximize ROI.

Content Creation:

• Develop and curate high-quality, engaging content for various digital channels, including social media, blog posts, and landing pages.

Data Analysis:

• Monitor and analyze key performance indicators (KPIs) to track the success of digital marketing efforts.
• Provide regular reports and insights to improve campaigns and strategies.

SEO and SEM:

• Optimize website content for search engines (SEO) and manage search engine marketing (SEM) campaigns to drive organic and paid traffic.

Social Media Management:

• Create and manage content on social media platforms to engage and grow our online community.
• Implement social media advertising campaigns.

Communication:

• Collaborate with internal teams and external partners to ensure consistent messaging and brand representation.
• Maintain effective communication with customers through various digital channels.

Requirements

• 1-2 years of experience in digital marketing.
• Strong portfolio showcasing successful digital marketing campaigns.
• Proficiency in digital marketing tools and platforms.
• Excellent communication skills, both written and verbal.
• Analytical mindset with the ability to use data to drive decisions.
• Strong project management and organizational skills.
• Knowledge of industry trends and best practices in digital marketing.