Inbound Marketing Strategist Job in Transfunnel Consulting Pvt. Ltd.

Responsibilities:

• Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
• Understand the customer s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
• Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
• Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
• Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
• Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
• Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
• Create, manage, and present standard and custom analytics reports on MQL s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders

Requirements:

• Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
• Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
• At least 4 to 5 years of experience in inbound marketing and managing automation campaigns with large data sets.
• Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
• Excellent verbal and written communication skills.
• Project management and collaboration skills.
• Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.