Technical Web Analyst Job in Tmotions Global Ltd.

About Profile

Job Title: Technical Web Analyst

Department: Business Intelligence

Term: Permanent Remote

Job Purpose

For this role, we are looking for an outstanding Google Analytics all-rounder someone that can elicit GA requirements from our stakeholders, document and understand them, then work in collaboration with Analytics / UX & BI teams to develop, test, and implement the solution and follow up with support and monitoring. Essentially, owning the GA life cycle. The role will require both project-based (e.g. tag reviews / new site releases) and ad-hoc work (e.g. troubleshooting existing configurations) to be undertaken. As a technical web analyst, you will be responsible for building, testing, and publishing Google Analytics tags and third-party tags in GTM ensuring that reporting and analysis are providing the right insights using reliably tracked data. You will be testing the data layer against the tracking requirements documentation and feeding back to the development team ensuring that all the issues are troubleshot and fixed. Given the nature of the role, we are looking for an individual with a high level of expertise in Google Analytics and Google Tag Manager to ensure that all work is undertaken to the highest of standards across several Haymarket properties. You will work with a recognized and trusted business partner where you will also be the primary interface for Google Analytics and Google Tag Manager implementation and support engagements. Main Responsibilities 1.

Analytical and technical

• To be the owner of GA tracking across the Haymarket Automotive properties
• Hands-on experience setting up advanced implementations of Google Analytics (including data layers and eCommerce)
• To work with stakeholders and technical teams for analytics implementation work
• Ensure all requirements are understood, documented, and validated with the business.
• To use data sources to investigate tracking and measurement issues
• To ensure analytics setup is fully documented

Project planning and strategy

• For all new requests, identify client objectives and mapping suitable analytics solutions, ensuring that all required performance data can be reliably tracked and reported.
• To be involved in technical aspects of analytics projects, ensuring an integrated approach with other service teams
• Managing timelines for GA project streams
• Setting up QA Process

Reporting

• To carry out technical audit reports for corrective or advanced GA implementation work
• To write up code change files for implementation work
• To provide technical assistance to colleagues to produce dashboards via APIs

Client focus

• To deliver updated reports to internal clients and present findings in person or via conference calls
• To assist in educating clients and colleagues on the importance of online measurement & provide best practice guidance for technical aspects of analytics
• To collaborate with the design, development, and search teams for multi-disciplined project work
• To collaborate with the internal teams to troubleshoot and enhance client reporting and performance measurement through robust analytics implementations

Skills and Experience

• Excellent knowledge in Google Analytics 360 / GTM
• Good working knowledge of JavaScript and jQuery
• Understanding of the technical aspects of web analytics and SEO
• Ability to handle multiple tasks and prioritize effectively
• Understand GA data in BigQuery

Desirable (but not essential)

• Good working knowledge of cookie behavior and server-side programming (ASP.NET (Visual Basic or C#), ASP, PHP, and SQL).
• Experience in analytics implementation on Sin
• Basic knowledge on HotJar

Key behaviors

• Enthusiastic and self-motivated
• Ability to relay technical knowledge to internal and external stakeholders with various levels of technical knowledge and at all levels of seniority
• Credible and articulate, with excellent communication and interpersonal skills both client-facing and internally
• Ability and eagerness to pass on knowledge to other team members
• Ability to define and develop improved working practices
• Innovative and creative, with a logical and methodical approach to problem-solving
• Meticulous attention to detail, with an overall passion for continual improvement
• Conscientious with a proven ability in using own initiative