Brand Manager Job in Timespro
Job Summary
- Own all communications and campaigns related to the TimesPro App
- Create a pilot/ soft launch plan that includes Brand proposition, GTM launch campaign and a digital + BTL led media plan to launch and drive brand awareness + downloads
- Identify cost effective ATL opportunities to accelerate reach build up
- Optimize messaging and media plans basis learnings from the pilot to lead up to a full scale launch plan across comms and media
- Own the integrated communications approach across paid, earned and own media, including PR, Social Media, Influencers, Times Group Media and 3rd party paid media
- Measure success through Brand Tracking, 3rd party data from Google/ Website visits to measure signs of early traction
- Own the KPI for Organic/ Brand downloads of the app
- Own the agency relationships for creative and media for the App business to ensure quality and timely delivery of campaigns, and monitor costs to ensure within budget, and cost saves delivered, wherever possible
- Identify and engage with relevant partner brands to create a co-marketing model for brand amplification and mass user acquisition
Experience Required :
Fresher
Vacancy :
2 - 4 Hires
Similar Jobs for you
Help us improve TheIndiaJobs
Need Help? Contact us