Content Programming Lead- All South Languages Job in Times Internet
Content Programming Lead- All South Languages
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
JOB DESCRIPTION
Times Internet
Times Internet is the largest digital products company and the digital venture of Times of India, India's largest media and entertainment group. TIL websites are among the fastest growing Web / Mobile based networks worldwide. Since its inception in 1999, Times Internet has led the Internet revolution in India and has emerged as India's foremost web entity, running diverse portals and niche websites.
MX Player
MX Player (), is a leading video player platform, in addition to providing a variety of content, original and licensed. It has over 5 million downloads, 70% of those being in India. MX Player is an entity within Times Internet, the digital arm of the Times Group, and has nearly 160 employees in Mumbai (HQ), Delhi and Beijing.
Role Summary:
- SME: Serve as a local expert and track the latest memes and trends in digital entertainment space.
- Content Curation: Review and organize the most popular videos each day for own platform as well as competitions.
- Community Engagement: Develop program/content packages and promotions to celebrate and engage with the community around holidays and current events.
- Cultural DNA Building: Assess and make decisions about the appropriateness of different content for various audiences and provide an expert view on cultural sensitivities.
- Rationale Building: Leverage data to understand the audience, drive programming strategies and support marketing and communication initiatives with culture and trends research.
- Merchandising: Content selection and regular merchandising on the app with goals of increasing discovery of content and promotions, customer engagement and improving retention.
- Own end-to-end editorial calendar and promotions leveraging new content additions, original content, tent pole events, Prime day, Awards, and seasonally relevant events for content discovery and merchandizing.
- Experience: 5+ years of working experience related to digital content pop culture
- Education Credentials: Bachelor's degree or equivalent practical experience
- Languages expertise- All south languages (Tamil, Telugu, Kannada, Malayalam)
- Linguist (above average skills) and Culture expert OTT webseries and other programs of OTT
- A real passion for the entertainment and culture space and a great eye for quality content and talent
- Balanced personality with demonstrated ability to think innovatively
- Great writer, clear talker having an eye for good design/style/art
4 to 8 Years
2 - 4 Hires
