Senior Domain Expert Media Planner Job in Theorem

Key Responsibilities:

• Identify target audiences, and analyze their characteristics, behavior and media habits
• Prepare media plan/pitch decks as per the brief shared by clients or sales team
• To drive strategy and become the primary point of contact for the client
• Mapping of all the requirements and business solution along with price negotiation
• Own the media strategy across all teams and ensure campaigns are set up for success
• Assist in strategic analysis of campaigns
• Provide informed point of views on recommendations and opportunities on media strategies and tactics
• Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned accounts
• Own and implement regular performance reviews of the accounts on all the on boarded clients
• Constant communication with the internal team members for arriving brand and business objectives, project briefing and optimization of the campaigns and help to grow the client s business
• Drive meetings and calls with the clients for unanimous marketing strategies, presentations and relationship building
• Creating and aligning tactical & annual digital action plans in line with business objectives of clients
• Create and maintain media kit, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports
• Keeping clients abreast of the latest trends across display, mobile and online video
• Defining the apt digital blend for our clients, establishing roles for each digital medium, i.e. social media, mobile, display, video etc
• Develop a thorough, up to date knowledge of the clients, categories, business and media
• To drive business growth through existing clients by developing a proactive action plan

Candidates Skills & Experience:

• 6 to 10 years of Experience
• Experience with audience mapping and targeting
• Knowledge of latest trends in video, media and ad serving
• Experience leading meetings and presenting to clients
• Experience in client relationship management
• Knowledge of audience identification and segmentation
• Creating and implementing media strategies based on client goals
• Excellent communication and collaboration skills
• Proven track record driving business growth
• History of creating and maintaining guidelines, reporting, budget summaries and competitor analysis