Salesforce Marketing Cloud Engineer Job in The Transformation Group

DESCRIPTION The ideal candidate is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. This role will partner directly with our US client s business executives, marketing strategists, data scientists, and creative leads. This role will be responsible for multi-channel campaign execution including segmentation, design, and reporting. This role will build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints) - and perform the day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment. COMPETENCIES Excellent communication skills and ability to communicate with our clients in the US. 5+ years of consulting experience and/or Marketing project implementation experience. 2+ full life cycle projects with strong expertise Salesforce Marketing Cloud implementations. Additional experience with marketing automation platforms preferred (Marketo, Adobe Experience Cloud, Oracle Eloqua, etc.) Experience working with DMPs (Blue Kai, Rocket Fuel, Trade Desk, etc.) Experience working with DSPs (Adobe Media Optimizer, DoubleClick, Media Math) Salesforce Marketing Cloud Developer Certification preferred, with an understanding of how journeys function in Salesforce Journey Builder. Strong experiential knowledge of standard methodologies for email, direct mail, SMS, phone call/IVR, and mobile messaging. Experience working with marketing, sales and other key stakeholders to drive business success. Bachelor s degree in technology or engineering or related discipline. RESPONSIBILITIES Collaborating effectively with agile matrixed teams at our clients in the US to drive successful campaign execution. Analyzing data from digital marketing programs to develop internal standard methodologies by proactively researching email and mobile engagement statistics. Conducting list segmentation and contact management using SQL. Proactively finding opportunities for process improvement and reducing execution complexity. Managing the digital engagement role for Journeys. Communicate clearly and effectively with all members of the team. Actively participate in all major technical discussions related to the platform. Create a culture of observability within the team, constantly keeping an eye on the performance and stability of the platform.