Assistant Manager - Marketing Job in The Phoenix Mills Limited
Assistant Manager - Marketing
- Pune, Pune Division, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Develop ideas for events based on the determination of target groups to be focused on, festivals/ seasonality, successful events in the past, customer expectations, etc. Obtain inputs from the creative/other Event agencies on the new events that can be conducted at the mall. Evaluate all ideas on parameters such as feasibility in terms of sponsorship and execution, budget required, PR mileage that can be obtained, increase in footfalls/Sales at retailer stores that can be achieved, etc. Develop an annual events calendar of events Design/ develop joint events with retailers, assess the benefit that can be derived from such events (for the mall/customers/ retailers), and conduct the events if approved by Centre Director Develop ideas for CSR/NGO-related events and obtain approval for the same Identify event execution/ management, creative agency, online advertising agency, etc., and obtain commercial estimates from them Provide the concept and objective of the event, brand guidelines, target group details, cost estimate, the layout of the advertising campaign, etc. to the creative agency Identify sponsors for the various mall events , interact with them to explain the concept, objective and target group of the event and finalize sponsorship deals Obtain the necessary permissions/ licenses from the Traffic Police, Municipal Corporation, Police Department and any other relevant government/ regulatory body Ensure tracking of the expenses/ spend on the events and any deviation from the budget on a regular basis
Fresher
2 - 4 Hires
