Businees Unit - Manager (radio - Buying & Planning) Job in The Media Ant

Campaign Planning and Strategy:

Collaborate with the Account Management team to understand campaign objectives, target audience, and key messaging.

Develop comprehensive radio media strategies aligned with overarching marketing goals.

Conduct market research to identify optimal radio media opportunities and locations for maximum reach and impact.

Determine budget allocation for different radio media channels and locations.

Identify and build relationships with clients to expand and scale business operations.

Media Buying and Negotiation:

Identify and negotiate with radio media vendors to secure the best rates and placements.

Utilize negotiation skills to secure advantageous media deals while adhering to budget constraints.

Develop strong relationships with radio media vendors to leverage future opportunities.

Establish and maintain strong relationships with vendors to secure the best rates and add value to client campaigns.

Campaign Execution and Management:

Coordinate with the Ad Ops Team and oversee the end-to-end execution of radio media campaigns, ensuring adherence to timelines and quality standards.

Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience and suit the radio medium.

Stay Updated on Industry Trends:

Keep abreast of industry trends, emerging technologies, and best practices in radio media buying and advertising.

Competition Tracking & Analysis:

Monitor industry trends, emerging technologies, and best practices in media buying and advertising.

Qualification and Skills Required:

Monitor industry trends, emerging technologies, and best practices in media buying and advertising.

Must-Have:

High ownership and problem-solving drive.

Working knowledge of MS Excel & PowerPoint.

Ability to multitask.

Openness to feedback and willingness to take up additional responsibilities.

Excellent communication (Verbal & Written).

Good to Have:

Experience in Radio Sales / Media buying.

Prior knowledge in Media Buying, especially for Radio.