Marketing Manager Job in The Grand Group

Required a Marketing Manager

• Reporting Manager Marketing Head, Premium Projects
• Location Chennai
• Qualification Required Post Graduate in Marketing.

• Total relevant experience of between 4 7 years

JOB SUMMARY

At DLF, we know that success requires the work of talented and dedicated people, who are committed to making an impact every day. Our goal is to onboard such resources who will add to the excitement, being a part of a dynamic, result-oriented team, with world-class talent backed by one of the most trusted and powerful brands with a legacy of more than 7 decades.

DLF culture is one of trust and integrity. Continuous Innovation anchored in Customer-centricity leads us to develop class-leading, benchmark products of the highest standard. A career in DLF promises to be a rewarding one one that helps develop many skillsets with each contributing personal and organization growth.

This role is looking for an experienced marketing professional to

• Assist in development of overall brand strategy for DLF residential business including individual project brands in southern markets
• Lead execution of brand plans and go-to-market strategies which include pre-launch, launch and sustenance initiatives
• Drive and monitor brand salience, customer demand and sales conversion for improved brand equity, powering new product launches
• Staying abreast of top trends, industry best practices and evolving customer expectations through industry study, research and close tracking of marketing actions across the industry
• Actively support sales strategy to ensure achievement of monthly and quarterly business plans.

KEY RESULTS

• Key result areas include but are not limited to:
• Co-develop and execute marketing and brand plans to deliver agreed conversion and equity KPIs
• Execute customer and trade focused marketing campaigns including ATL, BTL and digital ones as part of the marketing plan
• Ensure strong and consistent brand messaging across channels and marketing ecosystems like events, media campaigns, web pages, social and digital media and promotional materials

• Analyze brand consumer behavior, retail tracks and market feedback to assess overall brand health and for individual projects

  Plan and execute the entire customer journey starting from the pre-marketing stage, identifying opportunities to reach new market segments and expand market share

• Ability to work at a strategic as well as operational level
• High organizational maturity and ease in interacting across all levels of the organization
• Interpersonal skills, team player, self-starter, drive for results
• Ability to plan, prioritize and coordinate multiple business demands and manage stakeholder expectations