Ppc Manager/assistant Manager Job in Techmagnate

Responsibilities :

• Managing Paid Campaigns on Google Adwords Search & Display, Bing and other Ad Networks
• Managing Paid campaigns on Facebook, LinkedIn and other social media networks.
• Understanding client business and requirements. Formulating strategies and road map for successful delivery of PPC campaigns.
• Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
• Set up Goals, Funnels, Ecommerce tracking in Google Analytics. Analyze campaign performance.
• Reporting: generating reports to analyze account performance and reporting the same to the clients on weekly and monthly basis.
• Developing recommendations based on Analytics to drive decision making across various spectrums of online marketing
• Client Communication: Regular client communication through mail and phone calls to ensure client satisfaction and retention.
• Identifying new channels of traffic growth across mobile and desktop
• Staying on top of current search engine news, trends and Pay Per Click practices
• Working closely with SEO & Social Media teams to ensure knowledge sharing and co-optimization

What You Need :

• 5+ years of experience in PPC Advertising.
• Good communication skills - MUST be able to write effective ad copies.
• Strong leadership skills - experience managing a team of 2-5 PPC executives.
• Experience in Online Marketing for e-commerce portals.
• Must be very good with numbers and possess excellent MS Excel Skills.
• Experience in UTM Tagging, Google Analytics.
• Should have managed big budget SEM campaigns in the past and preferably should have had some exposure to SEO, Re-marketing, Social Advertising to be able to draw out possible synergies across mediums.
• Experience running CPA based campaigns is a plus.
• Experience with Email Marketing is a plus.