Digital Marketing Executive Job in Tech Yard Labs

Position: Digital Marketing Executive
Location: Haridwar
Experience: 0 4 Years

Job Overview:

We are seeking a dynamic and results-driven Digital Marketing Executive to support the planning, execution, and optimization of our online marketing strategies. The ideal candidate will be well-versed in current digital marketing tools and trends, with the ability to create engaging campaigns that build brand awareness and drive online engagement.

Key Responsibilities:

• Manage and optimize PPC campaigns, monitor performance metrics, and track ROI.
• Write and optimize SEO-friendly copy for the company website.
• Measure the effectiveness of marketing efforts using tools such as Google Analytics, WebTrends, and other web analytics platforms.
• Manage and regularly update social media platforms with engaging content.
• Stay informed on the latest social media and digital marketing trends.
• Develop and implement innovative content strategies across all digital channels.
• Oversee the execution and performance of email marketing campaigns.
• Collaborate with design, content, and development teams to ensure brand consistency and performance.

Candidate Profile:

• Bachelor s degree in Marketing, Communications, Digital Media, or a related field.
• 0 4 years of hands-on experience in digital or online marketing.
• Strong knowledge of SEO, SEM, PPC, social media management, and email marketing.
• Familiarity with tools like Google Ads, Google Analytics, Meta Ads Manager, etc.
• Creative mindset with a strong attention to detail.
• Excellent written and verbal communication skills.
• Tech-savvy, self-motivated, and able to work independently or as part of a team.