Senior Manager - Mobile App Marketing Job in Talent Leads Hr Solutions Pvt Ltd

Job Description: 1. Mobile app development support and Integrations 2. App marketing & ASO implementation 3. App Growth and App Engagement Marketing 4. App campaigns for customer retention and rewards program Key Responsibilities Functional Responsibilities a) Mobile app development - Work with the in-house development team for the app development. Liaise between the vendors and the internal stakeholders for all the UX/UI and to build new features in the app. Work on the other tool integrations (Net core , AppsFlyer etc. ) b) App Marketing - Targeted download plan via multiple channels (Organic) - Implementation of ASO c) Build & Manage the referral programs from the app d) Manage app campaign strategy across products to increase leads and conversions e) Work on a Strategy to increase App downloads , App engagement for existing customers through structured campaign plan f) Specialized skills in managing the mobile app with marketing & download campaigns from open market. h) Build and Manage loyalty programs for existing customers