Seo Job in Synergytop

Requirements

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Have strong organisational and skills and ability to prioritise.
• Have strong writing and communication skills.
• Knowledge of Marketing through Social Networking.
• Knowledge of Google Analytics and Webmaster tool
• Understanding of Search Engine spider behaviour.
• Extensive understanding of the search engine industry, industry standards, best practices, search engine algorithms and ranking strategies.
• In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.

Roles and Responsibilities

• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyse website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyse competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Manage the content of the sites, driving traffic, and working with colleagues to improve conversion rates and site functionality.
• Work with the team to contribute to site developments for new campaigns and projects
• Liaise with third parties to increase web traffic, drive loyalty and customer recruitment by supporting in the development and promotion the website.