Search Engine Marketing Specialist Job in Synergos Tech Consulting Services Pvt. Ltd

Search Engine Marketing Specialist

Job Description:

An SEM Specialist s duties include creating strategies with prominent search engines, developing and testing new keywords, managing Pay-Per-Click campaigns, analyzing click-through data and conducting research.

Responsibilities

• Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
• Conduct research on online consumer trends to predict successful electronic marketing strategies.
• Seek and provide information to help companies determine new online customer markets.
• Measure and assess customer satisfaction of website
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links.
• Writing and editing HTML, manipulating cascading style sheets (CSS), and an understanding of website design and usability
• Should also have a thorough understanding of marketing principles and be able to apply these to Internet marketing.

Requirements

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports