Senior Market Research Job in Suyati Technologies

MARKET MANAGEMENT

• Devise and evaluate methods for market data collection.
• Collect and assimilate market data to identify new, mature & niche markets, their respective sizes and growth rates (CAGR)
• Identify customerdemographics, preferences, needs, pain points and buying habits within each market
• Interpret and identify trends, risks and opportunities effectively within each market (Porter s 5 forces, SWOT, etc.)
• Design market surveys to uncover potential customer pain points and preferences
• Offer guidance to the sales team to help them pursue the necessary steps to generate leads in the targeted sector
• Besides identifying the right market, also determine what to sell to whom and how to promote them.
• Monitor and forecast market shifts and sales trends
• Measure the effectiveness of brand marketing initiatives and sales strategies.

STRATEGY MANAGEMENT:

• Clearly articulate the business value (messaging and positioning) to the service and execution teams, such that everyone understands the intent behind acurrent service, a new service or an enhancement to an existing service.
• Responsible for analyzing competitive pricing behaviours and driving the overall services pricing and margin strategy.
• Strategically plan to lay out major areas of investment toprioritize what matters most to achieve the service offer and sales goals.
• Set company s overall service visionandstrategy.

OFFER MANAGEMENT

• Theyown the organization sidea management processand determine which ideas should be promoted into features to push the growth strategy forward.
• Every organization wants better ideas for their offers. Offer managers are responsible for crowdsourcing and curatingideas to deliver value to customers..
• Architect various services solutions. Work closely with engineering on the technical specification and ensure teams have the proper information to deliver the right offer.
• Designthe services roadmap developthe timeline that defineswhat team will deliver what competency/offer by which timeline?
• Responsible for managing theservice offer
• Coordinate all of the activities required tobring new functionalities to market.
• Prioritizefeatures or new architecting of new solutions by ranking them against the strategic goals and initiatives. Make difficult trade-off decisionsbased on the value new features will deliver to customers and to the business growth.
• Define therequirementsfor each feature and the desired user experience.
• Ensures that the voice of customer is captured and integrated into any new service offers or features
• Communicates status of new ideas back to customers and fieldsales for progress updates.