Product Marketing Manager - Building Customer Base Job in Surmanja Infotech

MARKETING Spreading the word
Product Marketing Manager - building customer base

Experience: 3- 5 years
Location: Jaipur

At Surmanja infotech, we're proud of our product and how it enables people to live out their dreams by building successful online businesses. We want people know how we can help them sell more. That's why we re looking for a data-driven dynamo to fill our Product Marketing Manager role.

We know this is a HUGE task. You may not have much hands-on experience. But what matters is that you are passionate about learning on the fly.

• This is a very hands-on position and you ll be working in a very close knitted small marketing team to plan and execute all lead-generation initiatives including organic (e.g., SEO, content marketing, buzz campaigns, etc.) and inorganic online (e.g., SEM, PPC, email marketing campaigns, affiliate marketing, etc.) marketing efforts.
• driving key marketing initiatives, persona and channel-based data analysis, pricing initiatives and major product launches, developing new and creative ways to market companies and services.
• Enhance product differentiation vis-a-vis competitive set & increase online conversion
• Leverage data to identify areas of opportunity for product features and marketing initiatives to drive growth
• Support and drive major initiatives such as pricing changes, major product launches, marketplace and app launches, and more

• You have 2 to 5 years experience of product marketing and/or product management experience, preferably in an equivalent role at internet or software companies.
• You are good at SEO with basic knowledge of HTML/CSS and ability to make edits to web pages.
• Paid online marketing knowing the pulse of what your customers are looking for and tap into it, basic understanding in executing and managing PPC campaigns, exploring & improving ROI on all paid channels Affiliate Marketing channels, Adwords, Facebook Ads & other ad networks
• Social Media marketing - Managing our FB & Twitter communities and growing them & planning/executing crazy activities & viral campaigns that are news worthy
• Offline & Email-marketing - Emails are your best and cheapest marketing arsenal. Make sure we are doing them right and constantly innovating better ways to reach out to our target audience and even come up with crazy offline campaign ideas.