Marketing Automation Expert Job in Straight Growth
Marketing Automation Expert
Straight Growth
4+ weeks ago
- Pune, Pune Division, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Job Summary
Primary responsibilities:
- Develop and execute effective lead generation processes for distinct clientele
- Create, deploy, and monitor marketing campaigns using the Hubspot marketing automation platform.
- Create quality messaging and proofread any copy that needs reviewing
- Ensure accurate and targeted database selection including segment optimization & Work closely to continue refining the marketing sales lead process and supporting campaigns
- Create timely communications across marketing automation workflows, increasing customer engagement & carrying out A/B testing
- Assist with the strategizing marketing plan for the clients.
- Analysis and reporting of lead nurturing, lead scoring, email campaigns, and related marketing automation efforts
Secondary responsibilities:
- Assist with the day to day maintenance and operation tasks associated with Hubspot marketing automation software such as updating images, lead lists and campaigns
- Assist with the management of the email database, checking the quality of the email addresses
- Cleaning up the bounce backs from email marketing campaigns, including updating any changed information of prospects within the database
Person Specification:
Essential:
- Previous experience working within a marketing role
- Previous experience of creating email marketing campaigns
- Worked with marketing technology platforms such as Hubspot,Pardot, Marketo.
- 2+ years of experience
Desirable:
- Experience using marketing automation platforms such as Hubspot,Marketo, Pardot, Eloqua etc.
Experience Required :
Minimum 2 Years
Vacancy :
2 - 4 Hires
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