Senior Adobe Analytics - Senior Manager Job in State Street Corporation

Responsibilities: Adobe Analytics Configuration: Lead the setup and configuration of Adobe Analytics, ensuring that all tracking parameters align with the organization's data requirements and business objectives. Tag Management: Oversee the implementation and maintenance of internal and third-party tags to capture relevant data across web pages, applications, and other digital assets. Quality Assurance: Implement rigorous quality control processes to ensure data accuracy and integrity, troubleshoot data discrepancies, and promptly address any tracking issues. Performance Measurement: Define and track key performance metrics related to Adobe Analytics implementation, ensuring the successful achievement of data-driven objectives. Cross-Functional Collaboration: Collaborate with various teams, including Marketing, Product Management, UX/UI, and Development, to understand data needs, track key performance indicators (KPIs), and implement data tracking solutions. Work collaboratively with the wider analytics team to measure and value all changes to the websites Support with Digital analytics strategy (defining KPI's, conversions and creating dashboards) Continuous Improvement: Stay up-to-date with the latest trends and advancements in digital analytics and proactively identify opportunities to enhance data collection methods and reporting capabilities. Training and Support: Provide training and support to internal stakeholders on best practices for Adobe Analytics usage, tag management, and data interpretation. Data Governance: Establish data governance practices to maintain data privacy, compliance, and security standards in alignment with industry regulations. You will work in a global team collaborating with colleagues by sharing projects, knowledge and experience. Skills & Qualifications: Essential 9 Years + professional experience using Adobe Launch and Adobe Analytics HTML, CSS, JavaScript Knowledge of data visualization software like Tableau and PowerBI Advanced Excel skills are required Excellent written and verbal communication skills and strong attention to detail Experience in designing solutions and writing technical documentation Develop customize QA and troubleshoot data collection code in complex environments with consistent use of tag management systems Strong analytical and problem-solving skills, with the ability to interpret complex data sets and extract actionable insights. Strong project management abilities to handle multiple initiatives simultaneously and meet deadlines. Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their implications on data collection and usage. Proven significant experience within a digital analytics leadership role, including direct line management of analysts Desirable Understanding of asset management sector/products Business to Business marketing experience within in the financial services industry Curiosity, flexibility, strong sense of ownership and pro-activeness Demonstrable experience of solving onsite problems using Analytics tools, including debuggers (Omnibug, Ghostery, etc) Strategic Thinker: Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making recommendations Knowledge and understanding of Salesforce and Adobe Marketo platforms Education/Certification/License: Bachelor's degree in Business, Marketing, Analytics, or a related field. A Master's degree is a plus. Proven experience in configuring Adobe Analytics and implementing tag management solutions across various digital platforms. In-depth understanding of digital analytics methodologies, data collection techniques, and industry best practices. Proficiency in data visualization tools and reporting platforms to create compelling reports and dashboards.