Marketing Executive Job in Starcom

Primary Responsibilities:

• Lead generation activities for positioning products.
• Creating presentations, proposals and other marketing materials.
• Plan and execute social media marketing initiatives like Facebook, LinkedIn & Twitter.
• Planning, preparing and executing E-mail marketing campaigns.
• Updating and maintaining all corporate content on company website
• Organizing & coordinating marketing events, corporate events and trade shows
• Engage with Sales & marketing and communication activities
• Support business development team in their sales activities
• Coordinate creatively for corporate marketing
• Manage digital corporate advertising campaigns
• Develop required sales presentations and marketing collateral
• Develop monthly marketing newsletter and reports
• Coordinate production of print materials and brochures
• Coordinate creation and distribution of all corporate/client communications
• Maintaining continuous relationship with clients

Knowledge, Skills, Abilities and Experience:

• Considerable knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen.
• Demonstrated understanding of marketing concepts/processes related to driving awareness and leads with channel partners.
• Experience working directly with channel partners.
• Prior business-to-business (B2B) marketing experience in a lead generation capacity, preferably in the IT software space.
• Strong written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences.
• Excellent analytical, organizational, and creative problem-solving skills.
• Ability to work independently or part of a team.
• Good organizational, project management and facilitation skills.
• Excellent understanding of marketing communication concepts and sound proficiency in key internal and external software applications.
• Ability to understand and translate complex technical information to internal and external audiences.
• Solid analytical abilities and data-driven decision making.
• Typically requires 1-3 years of experience in marketing, relationship development, or sales within the business-to-business or technology industry.