Star_sales Strategy & Analytics Assistant Manager Customer Strategy & Marketing Job in Star
Star_sales Strategy & Analytics Assistant Manager Customer Strategy & Marketing
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Assistant Manager Customer Strategy & Marketing
Customer Strategy & MarketingOVERVIEW OF THE COMPANY
StarStar India has defined the Indian media landscape for more than 30 years, and today is one of the country s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/JOB DESCRIPTION
CONTEXT
The role of Customer marketing is to target / engage and influence key decision makers at client and agency through routes of Trade marketing forums, Direct marketing, PR, events, agency engagements & activation, social media engagements and merchandising.
KEY RESPONSIBILITIES
Key tasks for the incumbent in the activation role will be to plan and execute the customer marketing calendar for the Sports ad sales team. He/she will contribute by identifying / coordinating with vendors, internal teams to ensure on timely execution as per the calendar agreed. Will be responsible for owning and updating the database of the Key client and agency stakeholders we target and tracking our engagement with them .
Incumbent will have to work across the following domains :
- Sports narrative building and amplification across various trade journals and business dailies
- Creating and populating creatives (AV s gifs, images, trade emailers, infographics) to showcase and present various narratives
- Monitoring and maintaining the Linkedin handle of Star sports solutions as per the communication strategy
- Event and Activation design and execution for specific property level awareness
- Executing Client specific activation when outsourced through agencies
- Budget Tracking & Monitoring
PERFORMANCE MEASURES
- Own and support the overall revenue target
- Initiatives and intervention driving perception , narratives and relationships for Sports ad sales
- Creative and innovative solutions that could lead to monetization opportunities
- Collaboration and stakeholder management internally
QUALIFICATION
- Graduate degree, degree in Marketing / Communications would be preferred
- 4-8 years of relevant work experience, post qualification
KNOWLEDGE AND SKILLS
- Knowledge and experience in executing B2B engagements /events or BTL programs in product/service companies, managing BTL , PR vendors and event agencies,
- Writing creative briefs to agencies/ vendors and helping develop and deploy media assets like trade emailers, print advertisements and Corporate AV s
- Knowledge and experience of B2B business domain (IT companies, events mgt companies)
- Exposure to PR, Social media marketing.
PERSONAL ATTRIBUTES
- Skilled at Judging & Evaluating creatives:
- Good at influencing without authority
- Watching sports and passionate about sports will be a plus
- Strong inter-personal skills
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Fresher
2 - 4 Hires
