Marketing Head- Respiratory Job in Spectrum Talent Management
Marketing Head- Respiratory
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
JOB DESCRIPTION
1. Job Purpose
Summarise in one statement why this job exists; and how it contributes to the overall mission/objective of the organisation.The structure of this statement should be (1) What does this job do; (2) What does it effect or provide; and (3) Why does it do this
Drive the marketing function of the divisionto achievetop line and bottom-line targets of the division with healthy Sales to Expense ratio.
2. Organizational Chart
(Only Job Titles)
3. Key Accountabilities
List the expected end results that must be achieved in order tofulfillthe job purpose and the activities that help in achieving these results.
Accountability Cluster/Major Activities / Tasks
I.Create & Monitor Marketing & Sales Plan to meet divisional goals in terms of top line and bottom-line (Quantitative)
Organise and Conduct Annual Marketing /Brand Plans
Qtr./Month wise Break down of plans and communicate this to the Field
Defining and Monitoring E&S Ratio
Monthly /Quarterly Review of Reportees
Define Analyse and Monitor External indicators of ORG/ SMSRC periodically to retain competitive position in the marketplace
II.Guide and drive key promotional / therapy campaigns to enable achievement of divisional objectives Develop KOL s and maintain customer connect for divisionto seek their insights on key promotional strategies
Develop KOL s as brand ambassadors for the division through Ad Boards
III.Propose product pipelineto BU Headsfor building future portfolio of the division Manage cross function relationships with R&D/ Portfolio Team/ Packaging Team / Planning & Sourcing Team to get optimal outcomes
Map competitor portfolio and suggest a fitment
Provide business cases for new product proposals and ensure viability and success
IV.Train and develop team members with regards to domain expertise for taking up future responsibilities in the division
Conduct brand management reviews/workshops for the team on (Comm /Brand Plans / Ideation Workshops)
SWOT Analysis of Each individual team member and help him to reach his next level
Develop motivational plans to reduce attrition in team
Nominate team members for various development programmes
Develop KOL s for the team and pass it on to the team so as to support them for ratifying promotional ideas.
Facilitate collaboration and trust amongst team members
4.Major Challenges
Describe the major challenges you face in carrying out the job, and what you do in order to overcome them.
Dealing with multiple stakeholders across cross functions and arriving at a consensus.
Managing stock outs for multiple products with conflicting demands.
Retention of team members in this competitive space specially at brand manager level.
Measuring ROI and getting approvals from multiple stakeholders.
Getting competent brand managers / talent for filling in vacant positions.
5.Key Interactions
Who (internal/external) does this position interact with on a regular basis to perform this role? How often and for what purpose?
InternalExternal
Planning Dept Stock Availability (once a month)
HRBP/ LnD - Develop of Team/Filling in vacancies
Finance P & L / M.O.R (Monthly)
Portfolio Team - New Product Stage (need based)
Medical / Compliance/ Legal Case to Case Basis
Advertising Agencies Conceptualization
Market Research Firms ORG /SMSRC (Qtrly)
K.O.L s Gauge Insights for Strategies
(Field Visits/ Conferences/ Ad Boards)
Industry Experts within the Domain (Conference)
6.Key Decisions:
List the key decisions this job can take on its own and some key recommendations made to reporting manager (or others) for approval
DecisionsRecommendations
Promotional Campaigns with worth less than 25k to 50k
Nomination of Team Members for Rewards/ RecognitionNominate a Team Member for Promotion
Promotional campaign above 50k
Field Work of Ourselves/ Team: Monthly Priority SettingBudgetary Spend/ Sales- for PPP / NI brands
Brand Allocation to Team members
Other DivisionalResponsibilities/ Special Projects
Agenda for Esproute / Resource Allocation
Strategy Meets/ Field Meets Resource Allocation/Agenda
Signing off Brand Plans / Marketing Plans
Participation in conferences and advisory board meetings
Comments:
7.Skills & Knowledge
State the minimum acceptable proficiency for this job.Do not state incumbent-specific information
Educational qualifications:
MBA + B Pharma (B Sc.)
Relevant experience:
12 years+relevant experience
Good analytical / conceptual / logical skills / Brand Management Exposure of at least 6-8 years.
Good KOL Connect / Ability to draw customer engagement plans
Good Emotional Quotient/ Man Management experience
12 to 31 Years
2 - 4 Hires