Digital Marketing Manager Job in Solulab

Digital Marketing Manager

Solulab 4+ weeks ago

Ahmedabad, Gujarat
Not Disclosed
Full-time
Permanent

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Job Summary No. of Post : 1

Experience Required : 5+ years

Skills Required : Ability to know how to generate organic leads for software services business, how to handle PPC campaign to generate leads when needed, how to optimize landing pages to increase conversion rate

Job Description :

Create digital marketing strategy to generate 50+ inbound leads every month through content marketing
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate