BriefCase
BriefCase

Digital Media Manager Job in Social Beat Digital Marketing Llp

Digital Media Manager

Social Beat Digital Marketing Llp 4+ weeks ago
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Job Summary

General Knowledge:

  • Understanding of PPC Campaigns
  • Understanding of advertising on Google,Facebook, Linkedin and Twitter

Experience: 5-7 years of experience in

  • Planning, implementing and reporting the performance of PPC campaigns for multiple clients
  • Keyword research and analysis
  • Media Planning
  • Budget optimization
  • Leading a team

Platforms:

  • Google Marketing Platform
  • Specifically - Google Adwords (Display, Mobile App, Video) and Analytics
  • Bing Editor

Qualities:

  • Constant monitoring of performance of multiple campaigns
  • Attention to small details
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members

Responsibilities:

  • Plan, execute and regularly optimise PPC campaigns performance (multiple optimisations in a day - if needed)
  • A/B testing with different ad creatives and landing pages to improve CTR
  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
  • Track and analyze website traffic flow and provide regular internal reports.
  • Create performance reports with recommendations for improvements.
  • Intra-team coordination to understand how the campaigns can yield more quality leads
  • Training Media Team members on various aspects of digital advertising

Certification is Google AdWords and Analytics is preferred.
Experience Required :

5 to 7 Years

Vacancy :

2 - 4 Hires

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