Content Specialist Job in Sisa

Summary of the Job:

Content Writer: Marketing operations executives would be creating and managing technical content. Helping business units to generate marketing qualified leads, developing contents for digital media and print media.

Experience:

• 1-3 years

Qualifications:

• MBA in Marketing or Mass communication
• Preferred technical educational background
• Exposure to content writing for IT/Software products & solutions
• Certification in Digital Marketing.

Skill Sets:

Preferred Skills:

• Excellent communication and Collaboration skills
• Knowledge of social media content marketing (preferred)
• Relevant experience in content creation and development of the existing content
• A good grasp of technical knowledge and the ability to write technical contents
• Excellent in articulation and is a creative thinker, with the ability to use data for informed decision-making
• Online campaign management and event hosting
• Experience working in a product/ service based environment
• Basic knowledge of SEO and keyword research tools
• Ability to do market research and get valuable insights.

Personal Attributes:

• Good Communication Skills
• Strong interpersonal and presentation skills
• Ability to think and communicate ideas
• Able to prioritize and execute tasks in a high pressure environment.

Job Description:

• Establish and maintain scalable processes that ensure best practices in doing campaign and healthy lead management process.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Use photographs, drawings, diagrams, animation, and charts that increase users understanding
• Analyze information from multiple sources (SME, Offline, and Online) and use them to create original documents for a wide variety of technologies.
• Build and manage a rich content that attracts a qualified audience to our marketing efforts (including blog posts, whitepapers, reports, webinars, infographics, etc.)
• Learn about various technical business domains and gather data through secondary research.
• Create crisp, concise and compelling content based on the project brief and data gathered through research.
• Assume responsibility for the work and adhere to delivery timelines.
• Research, outline, write and edit new and existing content, working closely with Business Unit Leader and key team members to understand project requirements.
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Work closely with internal teams like consultants, products developers, leadership team, etc. and clients, partners for joint marketing content.
• Have good market intelligence to identify trending webinar topics, define content strategy for the webinar, and coordinate with hunting teams for execution.
• Will have control of all marketing actives to the particular Business Units, which leads to achieve in revenue goals.