Content Writer Job in Signity Software Solutions

Job Description

Roles and Responsibilities

Job description

We are looking for a Content Strategist for someone gifted in strategic thinking, writing and editing. We want someone who loves working with a team and leading out in creative thinking and projects.

Content Strategists define what should be created and when based on business objectives, value to the consumer, cultural relevance, and competitive assessments and determine where and in what form this content should live and how it will find an audience.

Content Strategists can develop content-driven ideas across a range of media including web, social, mobile, live events, branded entertainment, and media integrations.

Responsibilities

• Design & create niche-driven communication strategies (including product launch) to establish a presence across the web and other mediums (if deemed necessary)

• Keen understanding of marketing and good experience in B2B technical content and who capture the correct tone of voice for a variety of different clients.

• Manage our editorial calendar to ensure timely publication

• Create & maintain brand image across platforms & appropriate media

• Help produce PR (public relations) strategies as & when necessary

• Assign blog posts, social media posts, articles, whitepapers & other forms of written content to writers

• Organize a periodical whitepaper based on data collected from the company platform and other primary sources

• Identify gaps in existing content and recommend new topics and forms of content

• Write clear marketing copy to promote our products/services

• Create a style guideline and a content brand handbook to use as reference

• Proofread and edit written pieces before publication

• Schedule social media posts

• Work with SEO specialist to do keyword & SEO research & understand niche-specific consumers

• Monitor web traffic and engagement (e.g. conversions and bounce rates)

• Coordinate with marketing & visual content to help create illustrations & videos

• Follow industry-related news and generate ideas around trending topics

• Review and update published content as needed

Desired Experience

• Proven work experience as a Content Strategist, Content Manager or content marketer

• Minimum work experience of 4+ years

• Creative problem solving mentality

• A portfolio of published articles

• Experience in content management projects and other leadership roles

• Experience working in creative roles with brands as well as media

• Knowledge of Content Management Systems like WordPress

• Familiarity with SEO guidelines and keyword research tools (e.g. Semrush and Google Keyword Planner)

• Understanding of social media marketing

• Excellent English writing and editing skills (must)

• Ability to tackle new and challenging tasks

• Ability to guide and motivate team members

• An understanding of the concept of brand philosophy

  Role:Content Creation / Writer

  Salary: Not Disclosed by Recruiter

  Industry:IT Services & Consulting

  Functional AreaContent, Editorial & Journalism

  Role CategoryContent Management (Print / Online / Electronic)

  Employment Type:Full Time, Permanent

  Key SkillsStrategic ThinkingWeb TechnologiesEditingTeam LeadingContent Writing

  Education

  UG:Any Graduate

  Company Profile

  Signity Software Solutions Pvt Ltd

  Signity Solution is renowned IT Company known to offer a wide array of consulting and business process solutions. We are dedicated to help other organizations succeed online by adding a pinch of knowledge, expertise, and passion into everything we do.