Marketing Manager Job in Sigma Data Systems.

Marketing Manager

Sigma Data Systems. 4+ weeks ago

Ahmedabad, Gujarat
Not Disclosed
Full-time
Permanent

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Job Summary

Collect raw content from sales and business stakeholders and develop marketing-ready copy
Write/edit white papers, case studies, press releases, corporate communications, website copy and other marketing collateral
Work with senior executives for developing thought leadership content. Collect thoughts and lead authoring effort
Final stage proofing and quality control for all marketing communications
Work closely with the design team to brainstorm ideas and creative concepts
Understand the goal, target audience, and message of a campaign and create persuasive copy for offline (trade shows, events) and digital (emails, banners, landing pages, social media) to generate desired action from the target audience
Continuously monitor and measure the effectiveness of the copy and improvise CTAs, Subject Lines to improve the conversion rates (CTRs, registrations)
Keep track of latest trends in B2B content marketing, creative copywriting, competitors and industry trends
Serve as theEnglish-language experton complex and challenging financial research/consulting assignments focused across the globe, particularly in theNetherlands.
Review and add valueto reports written at the organization through rephrasing, rewriting and ensuring compliance with KPMG s writing style guide.
Make constructive suggestions forimproving analysts writing styles and grammatical consistency.
Sanity check of numbers in the reports (tables footings and reconciliations between tables and numbers mentioned in the text)
Be responsible for ensuring thehighest quality and timely deliveryfor all projects assigned.
Understand the nature of requests and execute language quality assurance across a range of deliverables company reports (FDD/VDD/proposal), industry/segment reports, projections, hypothesis analysis, white papers, business development support, etc.
Independently and efficiently handlemultiple projects.
Liaise with analystsand SMEs on editorial value addition, in sync with intended messages to be conveyed in deliverables.
Understand the financial and technical terms and should be able to make changes in sync with the current standards being followed in IT industry.
Responsible for content editing for all the syndicated reports
Apply in-depth knowledge of professional standards for writing and marketing.
Managing the overall quality of the reports such as storytelling, grammar, consistency, flow of the report etc.
Ability to perform secondary research to validate information if needed
Ability to develop good understanding of target audience.
Maintain and develop ISG standards of writing
Collaborate with the analysts to set right the content, wherever needed
Basic knowledge on financials to ensure the quality of the report
To read and develop expertise specific to the designated area of