Product Executive-marketing ( Female Candidate Preferred ) Job in Shv Energy Pvt. Ltd.

Product Executive-marketing ( Female Candidate Preferred )

Shv Energy Pvt. Ltd. 4+ weeks ago

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Job Summary

Job Description

Roles and Responsibilities

Roles & Responsibilities

1. Lead Generation

Lead generation are for :

Cylinder Franchisee

ALDS Franchisee

End Ho-Re-Ca Customers ( secondary)

Domestic Customers ( secondary)

Ideas and inputs on lead generation to be given to the digital Team who would be executing it . You will be the process owner for lead generation supported by the digital team.
Acquiring Database which would help in customised campaigns for lead generations. This should be through internet research plus working collaboratively with various Associations ( hotel associations, restaurant associations, bakery associations etc. ) , Apex bodies, paid databases etc.
Use of Subscription platforms for gathering more data ( suspects ) ( Google extractor & similar tools )
Digital Advertisement & participation in digital promotional platforms ( i.e. exhibitions , promo ads , sponsored ads etc ) for lead generation
Become a Franchisee Webinars ( how to improve it ) - facilitating and attracting more participants
Inputs & coordination with the digital team for the content / theme / campaigns

Coordination with Sales for getting the Feedback on the leads & other business issues
/progress / projects.

2. Sales Support

Preparing various Selling Tool (Concept to delivery ) ( PPT , Leaflets ,Brochure ) ( inputs to be given to the content writer & designer for the leaflets & brochures so that they do it but ownership lies with this role)

3. Branding

Branding Support ( All physical branding elements - Franchisee Branding , DSP Uniform, Truck branding ; the designer does the design but inputs and collaboration / lead is to be taken up by this role )
Brand Audit
All branding is as per the global specifications and adherence

4. Promotional

5.Retention / Engagement

Engagement communication with on periodic basis ( inputs to Digital team & ensuring it's implementation ) including Safety for all the segment - Franchisee + Domestic Customer + HoReCa ( end user for Commercial segment)

6. Analytics , Measurement and Reports

Net Promoter Score (Customers, Franchisee) done once a year with the help of global team. It broadly comprises of the following:

Rolling out, score, gap areas & actionable points on the gap areas, implementation of the
same & coordinating with all the stakeholders

Measuring all impacts for various lead activates / initiatives ( how to make it simple , effective & on auto mode)
Monthly Report on activities & impact ( clear KPIs with actual numbers) ( Campaign performance +Webinar +Other initiatives )
Highlight / Lowlight
Analytics: STF , VAR , Sales Force Efficiency , Customer Data , Performance of Franchisee + Sub-Franchisee
Feedback from Webinar participants for learning ( 80:20 ; 80% from the interested lead & 20% from the drop outs )