Area Business Manager - Gold Loan Job in Sbfc Finance Private Limited
Area Business Manager - Gold Loan
- Ahmedabad, Gujarat
- Not Disclosed
- Full-time
Job Description
Conduct Daily, Weekly and Monthly sales planning
o Effective communication of individual target and team target expectation to the team and plan accordingly
o Adherence of daywise sales plan for self and his team for market activities, Ensuring regular follow up to track progress of team and take corrective action
o Ensuring proper planning and availability of resources in advance for all market activities (Door to Door marketing, Pamphlet distribution), coordinate with Gold Loan staff, ensuring all areas are covered
o Interact with branch operations team to check existing borrower (EB) customer calling for upselling,
o Follow up with NPA customer by calling them
Responsible for gold loan target for the area
o ensure maximum branches should achieve the assigned target
o ensure productivity of sales team BSM s and FOS s
Create and drive area specific marketing strategies to build the Brand of SBFC in the Area
o Devise new and creative ways of branding and lead generation (canopy, health camps, Lucky draws, , Branding in Autos, Bus Stands etc.) which adapt to the unique requirements of the location and help increase brand visibility
o Coming up with creative marketing strategies for existing customers (greeting cards and messages on festivals, collecting appreciation and suggestion letters from customers) in order to collect new customer references
o Conduct competitor benchmarking in the area and develop competing strategies
o Training sales staff on their sales pitch to improve conversion rate by explaning the advantages of joining SBFC
Improve branch Sales efficiency and effectiveness
o Proper area wise planning for door to door/ shop to shop activities in areas to increase customer connect
o Collect references from all customers and ensure timely calling and sending SMS s to all leads to increase conversion rate
o Planning customer visits to old customers/ HNI customers who have closed accounts to bring them back to the SBFC
o follow up on interest collection to minimise penal charges for each customer and increase customer loyalty
Qualification : Graduation
8 to 10 Years
2 - 4 Hires
