Head Online Marketing & Digital Branding
Location: Pune (India)
Position Summary:
Online Marketing & Digital Branding Head at Saviant is responsible to lead the end-to-end digital marketing strategy, its plan & execution, to achieve the business goals.
This position works closely with the CEO, with direct responsibilities of Inbound demand generation, conversion rate optimization, content positioning, content promotion, branding campaigns, SEO/PPC Strategy & Planning, Keyword Strategy and Online brand reputation management - with the help of his team.
Your Role & Responsibilities at Saviant:
Develop and execute a results-driven, multi-platform online marketing & digital branding strategy and plan to ensure the business priorities are met. Drive multi channel marketing initiatives across Partners, Alliances, Analysts, and Account-based marketing for Existing customers Lead a team of Marketing, Content and Design Specialists to implement online marketing activities including, SEO/SEM, demand generation, sales enablement etc. Create suitable content for brand creation, promotion, customer acquisition & nurturing Work closely with the stakeholders for funnel building, positioning, conversion & campaigns Track and measure performance of all campaigns, and assess against goals Identify trends and best practices in digital marketing in the industry to develop strategies Job Requirements/Qualifications:
Educational Qualification: Any Graduation stream, with Post Graduate MBA 10-12 years of relevant experience in digital marketing; with at least 2 years of relevant success in the above role Proven track record of 2-3 years of planning and ideating for digital campaigns for the B2B enterprise/ B2B SaaS industry Solid understanding of PPC, SEM, Competition analysis, Keyword strategy and Content marketing Good analytical skills and data-driven thinking Who Should Apply?
You have consistently achieved goals & created success in your previous roles You should have managed end-to-end Digital Marketing & Branding cycles, from Setting-Up and Defining Digital Marketing Strategy, implementation and Traction, conversion and expansion. You are now working in a mid-size IT Consulting company (200-1000 people), in a similar role for last 2-3 years.
