Digital Marketing Executive Job in Sampana Digital

Context

Sampana Digital (SDPL) is a digital technology company that provides end-to-end product engineering and digital transformation services with expertise in e-commerce solutions, web and mobile applications. We believe in small teams of smart, committed, and diverse individuals coming together and form a breakthrough insight. We are a team of passionate professionals to craft an unbeatable culture and services.

Come and join us!

Role Description

For our Mohali office, we are seeking a candidate who will look after our marketing activities and initiatives. Digital Marketing Executive will run campaigns to generate leads and spread brand awareness. The right candidate will have excellent communication skills.

Job Responsibilities

• Driving the formulation of marketing strategies to increase lead flow
• Launching keyword optimized online campaigns to increase lead flow.
• Keyword research to identify and discover new targeting keywords and explore content strategy
• Monitor, track, and analyse ranking performance on an ongoing basis, and optimize SEO campaigns as necessary
• Manage marketing budget for maximum lead generation and awareness
• Responsible for identifying new trends in digital marketing, evaluate new technologies, and ensure continuous improvement in brand positioning and ranking.
• Should be highly proactive, independent, and able to think on feet to generate consistent flow of leads to SDPL Managing SEO efforts (keywords, accounts, blogs, articles)
• Should actively manage and maintain the organizations online content like website(s) and relevant social profiles.
• Ability to identify SEO problems or inhibiting factors, diagnose the root cause and devise effective intervention.
• Onsite optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review/maintenance
• Measure performance of digital marketing efforts using a variety of Web analytics tools and create reports
• Should have knowledge on blog and article posting via various channels

Skills

• Minimum 1 year of experience
• Excellent understanding of digital marketing concepts and best practices
• Deep understanding of building organic traffic and improving SERPs.
• Experience with social media, Google AdWords and email campaigns and SEO/SEM
• Skills and passion in high quality English content writing Experience of working on SEO
• Ability to read materials and learn about a new (complex) product
• Excellent communication and interpersonal skills