Digital Marketing Manager Job in Robotech Pvt Ltd

Job Role: Digital Marketing Manager

If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr. Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Develop creative text for marketing campaigns to promote Robotech events and resources
• Develops video scripts and social media campaigns
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing
• campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion and other vendor partners
• Collaborate with other team members and stakeholders

Skills and Qualifications

Any Degree

• Experience of Min 2 Years
• Great research, organizational, and learning skills
• Familiarity with keyword placement and other SEO best practices
• Some experience with online marketing and lead generation
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital
• marketing campaigns
• Highly creative with experience in identifying target audience and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g./ Google Analytics, Net Insight, Omniture, Webtrends)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Knowledge of Marketing Automation tools
• Understanding of Google Analytics
• Knowledge of Integrated Marketing Planning
• Knowledge of Education Industry is a plus

Location: Vigyan Vihar, Delhi
Compensation: 3 - 4 LPA