Digital Marketing Head, Digital Head. Job in Rexman Enterprises

Job Summary:

• This is a critical role to play in the future growth of the company.
• The incumbent will be leading the Digital Marketing initiatives for the entire Group hence looking for candidates who are hands-on with B2C Platforms more than B2B Sites.
• The incumbent will have the following core responsibilities:

Job Responsibilities:

• To create strategies to increase online traffic to the organization s website both investors and borrowers.
• To plan and execute all digital marketing, including SEO/SEM, Social Media Marketing, marketing database, emails, and display advertising campaigns.
• To track the conversions and improve the percentages and numbers. Interact with the customer service department to identify gap and improvement areas in communication.
• To design, build and maintain the social media presence- upload curated articles, blogs, and videos as required for SEO for targeted keyword search.
• To measure and report performance of all digital marketing campaigns.
• To identify trends and insights and optimize spend and performance based on the insights.
• To brainstorm new and creative growth strategies.
• To collaborate with internal teams to create landing pages and optimize user experience.
• To utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• To collaborate with agencies and other vendor partners.
• To evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Required Exp & Skills:

• A Bachelor s degree in a related field, Google certification will be added advantage.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO / SEM, Social Media marketing, marketing database, email, social media handling and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Good communication skills.
• Integrity and ethics are non-negotiable.
• 7 - 9 years of experience.
• SEM: 3 years (Required).
• SEO: 6 years (Required).
• Digital Marketing: 7 years (Required).
• License: Google Adwords (Preferred).

Specifications:

• Job Type: Full-Time.
• Education: Bachelor's (Preferred).
• Salary: 12,00,000 to 15,00,000 / Annum.
• Location: Mumbai, Maharashtra (Preferred).