Seo+qa Job in Reflections Info Systems

BRIEF DESCRIPTION

We are looking for 5-8 years experienced SEO + QA Analyst to join our team and help us build a strong online presence.

Job Description

• SEO + QA Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website.
• To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.
• Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track important SEO metrics including organic traffic, conversion rates and time spent on page.
• Report on performance metrics comparing them to our SEO goals and benchmarking data
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing, Automated crawling, Keyword Monitoring etc
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy(Backlink analysis)
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Primary Skills

• Work experience as an SEO Analyst or similar digital marketing role
• Expertise in website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Familiarity with keyword research and management tools
• Experience with email campaigns and paid advertising
• Understanding of ranking factors and search engine optimization practices
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO and SEM
• Strong analytical skills
• BS/MS in Marketing or relevant degree with SEO testing experience

Certifications Required (If any)

• Good to have any Advanced Analytics in Digital Marketing related Certification