Digital Marketer & Content Writer Job in Ratna Sagar Pvt. Ltd.

Job Description

Ratna Sagar is looking for a Digital Marketer responsible for improving the visibility of brand & products, and outreaching the target audience through offline and online media platforms

Responsibilities include, but are not limited to

• Be actively involved in SEO efforts. Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
• Must be able to develop/write content on own/independently. (for e.g product descriptions, emails, etc).
• Email marketing - Develop content for press releases / other print and electronic testimonials/ promotional emails etc. with a focus on keyword density, keyword prominence, and proximity.
• Content Marketing - Communicate with internal and external stakeholders, showcasing the projects and achievements on the organization's social media /online portal, etc. to ensure the prominence of Ratna Sagar and its products amongst the academic and trade fraternity.
• Sales promotion through digital collaterals.
• Key online and offline retail tie-ups for authors/titles, promotions for individual books/series including packaging, special prices, especially on Flipkart, Amazon, Kobo, etc.
• Explore new media like e-commerce platforms for innovative marketing and publicity campaigns.
• Evaluate emerging social media/ online marketing trends, metrics, technologies, and provide inputs for its adoption where appropriate.
• Collaborate with designers to improved user experience. Monitor competition and prepare frequent competitor analysis.
• Social Networking Manage and enhance presence on social networking sites including Facebook, Twitter, LinkedIn, YouTube, Pinterest, and other similar community sites for a lasting digital connection with viewers & and client touchpoints.
• Create promotional offers and checking to see that these are uploaded precisely.
• Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
  

Required Candidate profile

• Minimum 5 years of proven experience as a Digital Marketer or in a similar role.
• Graduate from a relevant stream
• Relevant knowledge & experience of

Search Engine Principles & Algorithm (Google, Yahoo & Bing) tools

Google Analytics, Webmaster tools

Paid social media advertising/ PPC campaigns

Email marketing.

Search engine marketing.

• Good Knowledge of WordPress CMS- preferable
• Should be able to work on off-page & on-page.
• A tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
• Excellent written and verbal communication skills.
• Attention to detail and ability to deliver high-quality work under tight deadlines.
  

Important

• Association with a brand with Pan India presence and more than 3 decades of roots.
• compensation - At par with industry standards.
• Job location Mukherjee Nagar, Delhi (Nearest Metro station GTB Nagar yellow line)
• Job Type - Full time (temporarily 2-3 times work from the office and rest from home)
• Shortlisted candidates should be ready to appear for PI in the head office in Delhi. No remote/virtual PI request will be entertained
• Preference will be given to immediate joiner