Social Media Manager Job in RANCHPRIDE AGROCOMM PRIVATE LIMITED

The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of the Yumleys brand. This includes web content, search engine marketing (SEM), search engine optimization (SEO), and account management of Amazon and other marketplaces. This position reports to the EVP Marketing and will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey. Duties/Responsibilities

Develop and execute plans to achieve marketplace sales targets

Create and maintain product listings on Amazon and other marketplaces

Manage and maintain product pricing and marketing strategy across all marketplaces

Manage inventory for marketplaces including product fulfilled by company and by Amazon

Provide forecasting recommendations to assist in production planning

Work with the warehouse team to ensure smooth delivery for fulfillment by managing shipping prep tasks including entering orders, creating labels, and setting ship dates

Propose and help implement marketing programs and promotional campaigns on marketplaces

Manage marketplace customer service-related issues or questions and ensure timely response and resolution

Provide monthly and quarterly marketplace sales reports to management team and key managers

Monitor, identify, and develop strategies to effectively compete with category sellers and brands on marketplaces

Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity

Work with marketing team members in the development of content for brands Web sites including copy, merchandising, banners, and promotions

Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision, and removal

Manage PPC advertising campaigns within approved budget