Senior Content Writer Job in Qx Global Group
Senior Content Writer
Qx Global Group
4+ weeks ago
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Job Summary
Senior Content Writer
Responsibilities and Duties
Content creation
- Writing 4 articles or blog content 800-1200 words each week (5 work days)
- Writing 2 social media posts each day
- Writing 200 words of SEO specific content each day (based on the blog)
- Writing 1 long form content per 20-22 work days which can be a small guide or a long blog or LinkedIn pulse article or an eBook or other downloadable content or checklist of around 1600-2000 words.
- Writing other equivalent content in lieu of any of the above, which can include case studies, podcast-based write-ups, employees profiles, speeches, RFP or award answers, etc.
Strategy level tasks
- Gather intelligence around how better content could be delivered to the audience with help of the marketing manager and other stakeholders
- Follow and build insights around industry specific content interests of the target market and include the best options in the next content calendar
Support the marketing manager to
- Increase in relevant traffic over website
- Increase brand and service awareness
- Sales leads generation (Leads which are matured by BD & Sales team)
- Convince and convert leads into hot leads (Leads ready to go for trial or start working, help BD & Sales with required content to nurture such leads)
- Improve retention and foster cross sell and upsell by producing content helpful for teams across the F&A division Process, BD & Sales teams
Skills required
Essential
- Degree or equivalent qualification with good written & spoken English. Impeccable grammar is a must.
- Basic experience of using Microsoft Office suite MS Word, MS Excel, PowerPoint.
- Experience/understanding of writing/ copy writing, ideally for the web and social media
- Understanding of the UK or US market
- Intellectually curious and able to dive into various subject matters
- Professional attitude
Proffered
- Understanding of F&A and Accounts Outsourcing as an industry and as a division
- Degree in a marketing-related subject or Bachelor s / Master s degree in journalism, communication, or English Literature
- B2C or B2B marketing experience
- Experience of marketing for an offshore services company
- Ability to undertake basic analysis and reporting
- Loves to read and write
Qualifications
- Mass Communication/Media Studies
- Business Journalism and Corporate Communication is a plus
- BA/MA in English Literature
- 3-5 years of work experience
Useful Licenses and Certifications
- Fundamentals of Digital Marketing Google courses
- Hubspot Inbound Marketing Certification
- Any other relevant certifications or courses in writing, copywriting branding or marketing
Experience Required :
Fresher
Vacancy :
2 - 4 Hires
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