Campaign Manager Job in Qx Global Group

Campaign Manager

Marketing experience: 2+ years in B2C or B2B service sector (required)

Education level: Bachelor s degree (Educational background in
Marketing/Communication/Advertising is advantageous)

Location: Ahmedabad/Baroda/Mumbai/Noida

DUTIES AND RESPONSIBILITIES

• Devise B2C (business to consumer) or B2B (business to business) integrated
  marketing campaigns with the aim of acquiring and retaining customers.
• Manage the procedure, implementation, tracking, budgets and measurement of Ad
  campaigns across Google, Facebook, Instagram, LinkedIn, Indeed, Career Builder
  among other recruitment platforms.
• Brief and oversee the work of internal and external agencies, such as designers,
  recruitment consultants and account managers, who will help deliver much of the
  campaign activity.
• Work with a budget, meet deadlines for multiple projects and deliver regular reports
  of campaign results, including web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns, and optimise the campaign
  parameters to reduce the CPA
• Collect and use data to inform and implement data driven new campaigns and the
  evaluation of existing campaigns with A/B testing.
• Conducting audits of available positions for a particular role in particular regions
  across the target countries
• Monitoring the spends for media channels and achieving the desire results under
  budget.
• Working closely with the sales and account management team to understand
  campaign outbound messaging requirements
• Ensure the sales team are fully informed of campaign activities creating campaigns incorporating: email, landing pages, direct mail, social media,
  search and display ads, social media ads, radio advertising, billboard advertising, print
  adverting
• Liaising with outsourced marketing agencies and data providers where required
• Reporting on the outcomes of campaigns and make recommendations for
  enhancements
• Briefing and helping the designers devise creative concepts and source relevant
  images for marketing communications
• Check and process invoices on Focal Point and DocuSign

DESIRED SKILLS

• Strong B2B and B2C campaign management experience, great attention to detail,
  process driven and analytical mind-set
• Practical understanding of digital marketing tools such as Google AdWords Ads,
  Recruitment Portals, LinkedIn, Facebook, primary email provider
• Need to be good with segmenting audience, presenting campaign reports and
  effectively analysing the data to optimise campaigns. You will need to acquire data
  and use it to target selected groups, as well as analyse the success or otherwise of
  campaigns.
• Good communicator: with sales team, internal marketing team and outsourced
  agencies and a great team player
• Confident and expert user of Microsoft Office, in particular; Word, PowerPoint and
  Excel
• Manage the organisation s output effectively and intervene if things are going offtrack.
• A desire to build a career and develop into marketing management Naturally curious
  this is all about business discovery and detective work