Email Marketing Specialist Job in Qualys, Inc.

Description

Email Marketing Specialist - Pune

Job Responsibilities

• Design, proof, and implement branded email content for individual and mass communications with various divisions, departments, and internal stakeholders
• Plan, implement, and launch campaigns to support lead generation initiatives
• Build and execute lead nurture campaigns and email automation workflows to drive performance metrics through the funnel
• Maintain content, data, journey development, and user roles within Marketo
• Create email copy based on directives from internal stakeholders
• Oversee Marketo including process development/improvement, user role management, database management, and journey building
• Develop timely and recurring reports regarding email campaigns by working with internal stakeholders to determine key metrics, and delivery
• Oversee process development for the creation and delivery of internal email templates
• Collaborate with Marketing team members to facilitate email development projects including sourcing content, graphic design, and web-related development
• Maintain compliance and review standards as they apply to company email/website and ensures proper approvals are received on public communications and advertisements
• Perform other duties as required and assigned

Required Experience:

• 2+ years of demand generation, preferably in SaaS software and/or B2B market
• Marketo certification required
• Bachelor's Degree preferably in Business, Marketing, Communications or related subject required
• Salesforce CRM experience required
• Highly computer literate and proficient with MS Word, Excel, and Outlook required
• Experience developing, designing, and launching email campaigns
• Knowledge of HTML, CSS, and SQL
• Strong understanding of reporting metrics as they apply to email
• Experience testing, and developing solutions for email communication across various ESPs
• Knowledge of email best practices
• Exceptional communication and project management abilities, to manage complex and competing priorities
• Ability to adhere to compliance procedures for review and approval
• Excellent interpersonal skills, professional presentation skills, demeanor and ability to interact with all organizational levels
• Ability to clearly articulate and express ideas; must possess strong corporate writing capabilities
• Ability to work independently and partner effectively within and outside of the immediate team to achieve desired business results