Senior Analyst, Digital Marketing Job in Qburst

Position: Senior Analyst, Digital Marketing

Experience: 5 9 years

Location: Trivandrum

About the Role

We are seeking a skilled Senior Analytics Specialist with expertise in web and mobile analytics to join our digital marketing team. You will play a key role in analyzing data, driving insights, and optimizing digital marketing efforts.

Key Responsibilities

• Lead requirement analysis, consultation, and analytics implementation for web and mobile platforms across multiple projects.
• Collaborate with cross-functional teams to ensure analytics align with business objectives and reporting standards.
• Define client objectives and develop Key Performance Indicators (KPIs) to measure success.
• Collect, analyze, and report on data regarding traffic, user behavior, conversion rates, site performance, and campaign effectiveness.
• Design and build comprehensive dashboards in Google Looker Studio by integrating data from diverse sources.
• Monitor performance metrics to identify trends and deliver actionable recommendations to improve business outcomes.
• Independently manage projects with minimal supervision ensuring timely and high-quality delivery.
• Plan, implement, and analyze A/B tests aimed at Conversion Rate Optimization (CRO).
• Assess new requirements and provide accurate project estimates.

Requirements

• Google Analytics Certified professional with a minimum of 6 years of hands-on experience in analytics and reporting.
• Expertise in analytics tools including Google Analytics, Tag Manager, Firebase, Heap, and Mixpanel.
• Strong analytical skills with the ability to work efficiently with large datasets.
• Proven project management skills with the ability to thrive in a fast-paced environment.
• Experience implementing tracking via Google Tag Manager, SDKs, Mobile Measurement Partners (MMPs), or Customer Data Platforms (CDPs).
• Demonstrated knowledge of user journey mapping, conversion tracking, and trend analysis.
• Preferred experience with Supermetrics, Google Ads, Google Optimize, or Hotjar.
• Excellent communication skills with the ability to convey complex insights clearly.