Senior Associate-technical Analyst Job in Publicis Sapient

Publicis Sapient is looking for Senior Analyst who can collect, process, and act on data from a multitude of sources to feed business-improving insights and puts it all together into presentations that bring the story home to our clients. Someone who can directly work with clients to grow and mature their business by utilizing digital analytics and turn it into more of a Central pillar in their business. An analyst who can advise, consult, and deliver.

Experience-4 to 9 years

Your Impact:

• Collaborate with internal & external partners to understand their business requirements and articulate those into measurable KPIs
• Implement Adobe Analytics or GA360 across the life-cycle of various platforms like website, mobile applications, kiosks etc.
• Create and maintain Adobe Analytics JavaScript tags and plugins and be able to validate and debug using relevant debugging tools
• Be able to convert SDR to exact JS code to be added on page or user actions on page
• On multiple business unit websites and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis)
• Be able to design end-to-end analytics solutions to convert requirements to Solution Design Reference (SDR), define data layer and tagging guides for analytics and marketing tools
• Answer adhoc business queries by analyzing web traffic, engagement and conversions using clickstream data

Your Skills & Experience:

• Well versed with Tag Management Solutions like Adobe Launch, Google Tag Manager, Tealium and have understanding of deployment process
• Proficient JavaScript experience in coding and troubleshooting analytics implementations.
• Proficient in Adobe Analytics or GA 360 implementation on various digital platforms
• Be able to create common data layer to be consumed by all marketing tools
• Understanding of commonly used plugins in analytics solutions
• Run clients' QA independently and define deployment processes (Agile methodology, etc.)
• Thorough knowledge of reporting console and admin console
• Proficient in digital and marketing KPIs along with Reporting and Analytics concepts
• Ability to automate reports setup using ReportBuilder/workspace/Excel formulas and macros/using APIs
• Support the analytic needs of a business unit by analyzing web traffic using clickstream tools beyond Adobe Analytics
• Ability to design processes around data governance and areas of privacy and compliance
• Experience in setting up Optimization / Testing Tools like Adobe Test & Target, Optimizely, Maxymizer, VMO etc.
• Ability to create experiences within optimization tools or connecting with CRM developed experiences.
• Experience in setting up and delivering experiences using Adobe Audience Manager and its components

Set Yourself Apart With:

• Understanding of DMP and CDP concepts will be an added plus but not mandatory
• Having experience in either R or Python for data extraction and cleanup
• Understanding of user stitching across tools/platforms will be a plus

PERSONAL ATTRIBUTES:

• Client Facing experience
• Hands on experience across multiple Industries
• Excellent written and verbal communication skills
• Good Articulation skills
• Good team player
• Self-starter who requires minimal oversight
• Ability to prioritize and manage multiple tasks for an individual
• Process orientation and the ability to define and set up processes
• Ability to adapt and adjust as per dynamic business situations

Benefits of Working Here:

• Gender Neutral Policy
• 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)
• Generous parental leave and new parent transition program
• Flexible work arrangements
• Employee Assistance Programs to help you in wellness and well being