Senior Associate-data Analyst Job in Publicis Sapient

Publicis Sapient is looking for Senior Analyst who can collect, process, and act on data from a multitude of sources to feed business-improving insights and puts it all together into presentations that bring the story home to our clients. Someone who can directly work with clients to grow and mature their business by utilizing digital analytics and turn it into more of a Central pillar in their business. An analyst who can advise, consult, and deliver.

Experience-4 to 9 years

Your Impact:

• Lead conversations with Senior Management, Category teams, UX, Design, Production etc to scope out requirements, define tests for A/B testing , create hypotheses, develop variations to test, build tests and thoroughly QA them.
• Generate insights based on trends observed in the data, tie back to the business initiatives and update business owners
• Analyzing online user behavior, conversion data and the customer journeys leading to optimize user experience.
• Create effective presentation and story boarding to create an impact on executives
• Evaluate tools and technologies to develop best in class analytic strategies.

Your Skills & Experience:

• Experience in working on a Data Visualization/BI/MI tool (Tableau, Power BI, Data Studio etc.), dashboard performance tuning to handle large data sets and deployment process in an enterprise setup
• Excellent analytical skills to investigate and understand the opportunities of where A/B testing may be required and analyze the success of tests that have been run.
• Good understanding of customer segmentation techniques and audience activations using downstream systems
• Implement quantitative analysis that translates data into actionable insights. Use statistical tools to identify and evaluate the relationships between data fields and outcomes.
• Excellent understanding of tag management tools, variables and optimization tool setup
• Manage and Interpret large amounts of complex data across functions (Web, App, CRM, Operations, etc.) and experience in creating correlations, forecasts and attribution modelling.
• Be able to extract and manipulate complex data using queries from a CDP kind of a system.
• Develop and enhance automated reporting templates that communicate KPI, trends and deviations to stakeholders.
• Understanding digital marketing landscape and ability to derive campaign analysis in terms of campaign performance and channel optimization

Set Yourself Apart With:

• Ability to work with cloud platforms for data analytics, reporting and statistical needs.
• Experience in conducting industry research and analyzing clients business performance at least in 2-3 scenarios
• Excellent understanding about how to define and set benchmarks for various KPIs

Personal Attributes:

• Client Facing experience
• Hands on experience across multiple Industries
• Excellent written and verbal communication skills
• Good Articulation skills
• Good team player
• Self-starter who requires minimal oversight
• Process orientation and the ability to define and set up processes
• Ability to adapt and adjust as per dynamic business situations
• Contributions in the area of Thought leadership
• Track lead & mentorship skills
• Ability to work with limited supervision, therefore excellent time management and self-task planning skills preferred
• Self-driven person to upskill himself/herself and be able to work in a dynamic business situations.

POST-NAUKRI

MI-POST