Paid Media Specialist Job in Prognova Solutions

One of our Digital Marketing startup with clients across the globe is looking for a SEO ANALYST to join its team. The candidate will be required to be from a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers.

Job Title: Paid ads specialist
Location: Coimbatore
Job Type: Fulltime (onsite)

Job Overview:

For this position, its also essential to be up-to-date with new

technologies and marketing trends.

Ultimately, you should be able to expand our client's digital footprint and brand

awareness.

Core agency experience in executing paid campaigns across search, social

You will work within the core digital marketing team to drive paid search and

paid social performance on the Indian market.

The ideal candidate has 3+ years of managing paid search budgets of over

INR 60 lacs per month and understands what it takes to compete for some of

the most competitive (and expensive) keywords in Google. You should know

the ins and outs of Facebooks targeting capabilities and easily identify the

best campaigns objectives to meet our clients business goals. Equally

important to your technical paid search and social chops is your ability to

communicate your analysis and recommendations to clients and colleagues

alike.

Our ideal candidate is someone who is fun to work with, and can speak

confidently on the value of our optimizations and work, and explain complex

strategies in an easy to digest manner. Last but not least, youre looking to join

a fast-growing company that prides itself on education and thought

leadership for our clients and the industry as a whole.

Role:role:

Role:

Manage the overall paid marketing campaigns across all available channels - Paid Social and Paid Search.

Responsibilities:

Paid Social and Paid Search Performance for the UK market: You will enhance your area of expertise by owning the Paid Social and Paid Search strategy development, execution and refinement across all platforms.

Forecasting & Budgeting: Provide input into the overall performance goals and delivery.

Digital Assets Collaboration: Liaising with in-house Creative team to develop compelling creative assets designed to resonate with the campaign target audience.

Reporting & Performance: Ensure campaign performance meets/exceeds forecast. Analyzing data, reviewing and reporting on the effectiveness of campaigns in an effort to maximize results. Collaborate with internal teams and external partners to create integrated marketing campaigns, and report on performance.

Develop test plans to continually test and refine campaigns.

Industry knowledge: Staying up to date with emerging technologies and the evolving digital landscape to identify relevant first-to-market opportunities.

Requirements:

3+ years experience in optimizing paid search and paid social campaigns.

Love data, analytics and surfacing insights - methodical with great attention to detail

Ability to create compelling ad copies

Good knowledge of Excel (using formulas, VLOOKUP's and PivotTables)

Test and Learn mentality

NOTE: Excellent command of written and spoken English is essential.