Social Media Marketing Executive Job in Professional Utilities

Job Summary: We are looking for a Social Media Marketing enthusiast who can enhance our brand and build strong online communities through our various social media platforms. The Social Media Manager will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company. The successful candidate will also be required to collect and review social media data to develop more effective campaigns. Simply put, in the words of SEO.com, it is the job of the SEO specialist to make your website show up at the top of the search engine results. Ten years ago that job looked a lot different than it does now, and it requires a whole new skill-set from what was needed back then. A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, Content is king? well, modern SEO specialists know that search engines are placing increasing value on quality content which will invariably include keyword or phrases that increases traffic to a site. Responsibilities: Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams. Monitor the company s social media accounts and offer constructive interaction with users Create methods for finding and saving online customer reviews Analyze the long-term needs of the company s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan SEO-Skills and Requirement: Two to three years of experience in successfully developing and executing SEO campaigns Understanding of search engine algorithms and ranking methods Experience with SEO industry programs, such as Google Analytics or Adobe Analytics Knowledge of keyword research and data mining tools Able to complete competitive analysis of other companies within the industry Excellent written and verbal communication skills (email, phone, etc.) Comfortable analyzing high volumes of data on a daily basis Familiarity with WordPress or other content management systems Experience with other aspects of marketing, such as customer growth and promotion, is a plus