Seo Executive Job in Professional Utilities

Job Summary: A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. Simply put, in the words of SEO.com, it is the job of the SEO specialist to make your website show up at the top of the search engine results. Ten years ago that job looked a lot different than it does now, and it requires a whole new skill-set from what was needed back then. A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the old adage, Content is king? well, modern SEO specialists know that search engines are placing increasing value on quality content which will invariably include keyword or phrases that increases traffic to a site. SEO Responsibilities: Good understanding of search engine optimization techniques. Responsible for the execution, coordinating and implementing SEO activities (on page & off page) for websites. Must have off page/on page SEO knowledge Conduct on-site and off-site SEO competitor analysis Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries Performing keyword research to optimize existing content and explore new opportunities Maintain weekly reports and monthly reports Performing competition analysis and backlink analysis Carrying out all off page activities like Directory submission, Business Listing, Blog posting, Social Bookmarking etc, Classifieds ads submission, Image sharing and many more activities. Carrying out SEO Audit work, connecting bloggers for quality backlinks Maintaining blogs & implementing SEO optimization techniques for the website The candidate should have knowledge and Expertise in Google Analytics Tracking to Improve Site Performance and Traffic. SEO-Skills and Requirement: Knowledge in on-page and off-page, optimizing Meta tags, URLs, keyword density and prominence Performing ongoing keyword research including discovery and expansion of keyword opportunities Develop and implement link building strategy Research and implement search engine optimization recommendations Work with the development team to ensure SEO best practices are properly implemented Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Optimize website content and landing pages