Paid Media Executive Job in Pokerbaazi

Job Intro

Your role

• Seamless execution of large scale campaigns on Google Adwords & Facebook's Ads Manager
• Optimizing paid marketing campaigns to deliver incremental ROI month on month
• Ensure process improvements pro-actively and improve operational efficiency
• Strong operational understanding of Google Adwords and all related tools, Facebook Ads Manager and all related tools
• Strong operational understanding of Digital analytics tools like Google Analytics, Clevertap, Appsflyer, Branch (Any 2)
• Reporting of campaigns to team and management
• Developing and executing new and innovative strategies for consumer acquisition.
• Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.
• Regular monitoring of competitor's ads and coming up with better strategies

Skills Required

• Graduated with a B.E. / B. Tech degree with minimum 7 GPA
• Operating & execution experience on Google Adwords & Facebook's platform for 2+ years minimum and have handled minimum spend of 30 lakhs per month
• Strong written and verbal communication skills the ability to be able to communicate well and being available and proactive is an absolute
• Comfortable working with Microsoft Excel and can get work on it with speed
• Interest in Digital Marketing. If you like all things digital and are willing to grow your career in this field, then this is very relevant for you
• Ability to interpret strategic direction, and a willingness to learn
• Your attention to detail is impeccable. You produce a work product that requires little modification
• Analytical approach to the work given and a love for numbers is a must
• A big part of the role would be around working with data and making sense out of it
• Previous experience in Mobile Marketing would be preferred