Product Gtm Specialist Job in Plivo

As a Product GTM Strategist, you will: Develop and execute go-to-market strategies to drive the success of our products in the market. Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation. Craft effective product positioning, messaging, and go-to-market plans. Create compelling product content, including sales collateral, case studies, and product videos. Plan and execute product launch activities, including messaging, sales training, and marketing campaigns. Collaborate closely with cross-functional teams, including product management, sales, customer success, and marketing. Collaborate with product management to define product features, pricing, and packaging strategies based on market insights. Work closely with the sales team to provide them with the necessary tools and materials to effectively sell the product. Monitor and analyze product performance metrics and customer feedback to identify areas for improvement and optimization. Stay updated on industry trends and competitor activities to inform product marketing strategies. Your Ideal Skill Set: 2-3 years of experience as an analyst at a Management Consulting, Investment Banking, or VC firm. 1-2 years of experience in a B2B SaaS company in the PM or PMM role, with a strong understanding of B2B SaaS products. Analytical mindset with the ability to gather and interpret market data and customer insights. Ability to work collaboratively in cross-functional teams and build relationships with stakeholders. Past entrepreneurial experience in the B2B SaaS industry is a plus. If you are excited about driving the success of innovative products in the market and thriving in a fast-paced environment, we would love to hear from you. Join our passionate team and be part of shaping the future of communication technology! Perks & Benefits : Ownership of different engineering functions. Opportunity to experience the implementation of features/products from the ground up.A healthy space for new ideas. Remote first culture. Home office Infra Allowance. Industry-leading compensation and benefits. Premium Healthcare/Wellness benefits for Employees and Families. A generous vacation policy leads to a great work-life balance.