Seo Analyst Job in Pixselo Technologies Private Limited

Roles and Responsibilities Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Manage campaign expenses, staying on budget, estimating monthly costs and Perform ongoing keyword discovery, expansion and optimization reconciling discrepancies. Optimize copy and landing pages for search engine marketing Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Implement link building strategies and manage backlinks to build online authority Monitor paid search campaigns Follow SEO trends and stay up-to-date with new tools and practices Conduct keyword research using various tools (like Keyword Planner and Moz) Perform competitive analysis and identify gaps in our content or areas of improvement in our web design Track important SEO metrics including organic traffic, conversion rates and time spent on page Update older content and add effective calls to action (CTAs) to improve user engagement Report on performance metrics comparing them to our SEO goals and benchmarking data Optimize pages for mobile Conducting keyword research using various tools (like Keyword Planner and Moz Performing competitive analysis and identifying gaps in our content or areas of improvement in our web design Tracking important SEO metrics including organic traffic, conversion rates and time spent on page Requirements and skills Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with A/B and multivariate experiments Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM Work experience as an SEO Analyst or similar digital marketing role Expertise in Google Analytics Familiarity with keyword research and management tools Experience with email campaigns and paid advertising Understanding of ranking factors and search engine optimization practices Strong analytical skills