Marketing Analyst Job in Pidge

Marketing Analyst

Pidge 4+ weeks ago

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Job Summary

Role And Responsibilities

Measure the metrics of our marketing campaigns and propose/implement experiments to improve these metrics.
Provide checks and balances for digital marketing
Ensure KPIs are published and reviewed on a daily, weekly, monthly basis and perform analysis on any behaviors / processes that could impact business objectives.
Enable effective decision making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format
Drive insights and action to identify behaviors for marketing and product improvement
Use qualitative and quantitative data to validate hypotheses
Managing CRM dashboards and taking ownership of testing and revision of CRM flows
Analyze the CRM data and correlation with channels and success of campaigns and in turn help in formulating and altering future campaigns

Qualifications

Bachelor s degree in Computer Science, Engineering, Math, Marketing or related discipline.
3+ years of experience in a similar role preferred.
Highly proficient in Microsoft Office/Google Suite
Demonstrated Analytical ability, results-oriented environment with external customer interaction.
SQL and Tableau hands-on knowledge (Advanced Skills required)
Python/R preferred
Previous experience with CRM, analytics, and ad-buying dashboards
Excellent written and verbal communication and presentation skills and the ability to express thoughts logically and succinctly.
Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment.